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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Driving Culture, Shaping Impact: Navigating Equity, Inclusion, and Representation in Marketing

Tuesday
, 
June 
20
 from 
12:30pm
 to 
1:30pm
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Driving Culture, Shaping Impact: Navigating Equity, Inclusion, and Representation in Marketing

Future-forward business leaders focused on business growth must ensure that key principles of Diversity, Equity & Inclusion are embedded into their marketing and communications strategies to ensure brand messages authentically reflect, and resonate with, the increasingly diverse communities they serve.


However, against the backdrop of an upcoming US election, which will have global implications for all traditionally marginalized or underrepresented groups, only those campaigns demonstrating measurable and meaningful multicultural representation in their advertising will enjoy the highest level of brand value across the global marketplace.


This panel of global thought-leaders will empower today’s modern marketer with data and insights from a recent study from We Are All Human and Nielsen, powered by Toluna in partnership with TelevisaUnivision, as well as a deeper understanding of the current sentiment and expectations of the highly diverse Hispanic community which is the fastest growing consumer group in the United States.


*Registration does not guarantee an invitation. 



Speakers

Javier Farfan

Culture Marketing Strategist, NFL 


Claudia Romo Edelman

Founder & CEO, We Are All Human Foundation &

Hispanic Star


Roberto Ruiz

Executive Vice President - Research, Insights & Analytics, TelevisaUnivision.


Rebeca Vargas

Head of Marketing for Diverse, Affluent, Student

and Emerging Segments,

Wells Fargo


Singleton Beato

Global EVP, Chief DE&I Officer, McCann Worldgroup

MODERATOR


Schedule

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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